Martina

Music pre-save campaigns have gained significant traction over the past few years, demonstrating how incredibly powerful they can be in helping artists promote their releases before they are even out. In this article, we will delve deeper into the topic, providing several tips on how to create a good pre-save campaign on Spotify.

It’s report season, which means the 2025 Global Music Report, published annually by the International Federation of the Phonographic Industry (IFPI), is out, too. According to the organization’s findings, global recorded music industry revenue grew by 4.8% year-over-year (YoY) in 2024, despite a decline in growth in the United States.

The term “Streaming 2.0” has softly emerged in conversations within the music industry, yet it remains relatively unknown. What’s the strategy behind what is expected to be the future of music streaming? And who will benefit? Let’s explore in this article!

As 2025 enters its 3rd month and Spring approaches, the live music scene is gearing up for an exciting season full of action. So what can we expect? In this article, we explore the key trends and predictions shaping the live music industry this year.